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Nook Delays: Why Barnes & Noble hates its customers
2 weeks ago · 1 comment
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Nook Delays: Why Barnes & Noble hates its customers
Last year when the iPhone came out and the plans were announced, my reaction was 'How the hell did Apple manage such a deal for consumers?" and that was about the unlimited data plan for $20.
Yet most people around the web would only comment about the upfront cost of the iPhone.
Too bad.
Then you neglect to mention the added functionality you are getting in the new phone for $200 less! 3G access speeds, GPS, improved design (better headphone jack) and great battery life for a 3G phone - not to mention version 2.0 of the software and easy access to third party apps.
Sounds like a great deal to this consumer.
Quick summary: I'm arguing that it's the $200 "price cut" that's behind all the hugely inflating sales estimates for the iPhone 3g, not the added features. If Steve Jobs announces all the great new features but keeps pricing the same, or even increases the monthly fee and keeps the $399 fee, few if any would be talking about anything more than a slight bump up in sales.
Second, I wasn't trying to say that the iPhone 3G isn't "worth it" for many people. Just that the change in pricing strategy alone will change consumer behavior.
And third, kind of minor, but the price increase is actually greater than I or most others calculated because AT&T (like other carriers) adds a bunch of surcharges to your monthly bill that are calculated on a percentage of your monthly plan fee.